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March 25, 2013
Much Appreciated Creative Advertising by "Lifebuoy"
Every company has goal to be popular worldwide and to reach
customer in anyways. The same is having by Unilever too, the company produces
soaps, shampoos and so many other products, one of them is Lifebuoy Soap. In today’s
competitive market surviving is very much challenging, that too with lots of advertising
campaign and modes used to promote the product.
Unilever Company came with a brilliant idea of marketing as
well as campaigning their product Lifebuoy soaps. They had tied up with “Ogilvy
Action” (which is actually Unilever’s advertising agency). Ogilvy Action tied
up with over 100 dhaba owners in the vicinity of Kumbh Mela, which is the
largest congregation of human beings on the planet. After having n-numbers of
research they found to have roti campaign. In Kumbh Mela, there used to be 2.5
million chapaties produced every day for the devotees, and there was the idea
incorporated by Mr. Vipul Salvi (the 34-year-old National Creative Director of Ogilvy
Action). Rotis are being stamped with the message of Lifebuoy Usage. A heat
stamp was specially made to make an impression on the chapattis.
Lifebuoy achieved its aim of increasing awareness and
getting people in touch with the brand and many of the millions at the Maha
Kumbh Mela ate with cleaner hands.
Rotis with Message from Lifebuoy
Mr. Vipul, The Creative Director
Info Courtesy to Yahoo
March 14, 2013
Farewell to Chief Engineer Shiva Kumar
We had a farewell party of our former Chief Engineer Mr. Shivakumar on 04 March' 2103. He had been with Aditya Sarovar Premiere for almost a year. Listening to heart and starving for growth he proceeded further for better opportunity ahead. We all HODs did his farewell party at a nearby star hotel in Gachibowli, also the entire engineering department employees offered him farewell in the department. Here are few moments of same......
2013 Women's Day Celebration @ Aditya Sarovar Premiere
March 08, a day is popularly known as International Women's Day, celebrated everywhere in the world. We at Aditya Sarovar Premiere also celebrated the Women's Day in grand way. It was overall a colourful day celebrating Women's Day with all our female employees.
We had series of events...........
** Welcoming the lady employees with welcome drink
** Welcome Speech by General Manager
** Speech by all lady staffs - on a lady icon or leader who inspires them a lot.
** Talent Show - Singing / Dancing / Mimicry / Acting
** Debate Session
** Team Building Activity: -
a) Kiss-n-Pass - Team Building fun based activity
b) Costume Design - team Building Activity with Creativity
** Quiz Competition: -
a) First round: "2 for 2"............02 questions to each team
b) Second Round: "See-n-Say"...........03 photos shown to identify
c) Third Round: "Guess the Voice"..........Recognizing a Female Voice (Audio)
** Award Distribution: -
a) Best Speech on any Women Leader/ icon
b) Best Ethnic Dressed Lady
c) Active Participation in Quiz
d) Best Talented Lady (Based on Talent Show)
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