Every company has goal to be popular worldwide and to reach
customer in anyways. The same is having by Unilever too, the company produces
soaps, shampoos and so many other products, one of them is Lifebuoy Soap. In today’s
competitive market surviving is very much challenging, that too with lots of advertising
campaign and modes used to promote the product.
Unilever Company came with a brilliant idea of marketing as
well as campaigning their product Lifebuoy soaps. They had tied up with “Ogilvy
Action” (which is actually Unilever’s advertising agency). Ogilvy Action tied
up with over 100 dhaba owners in the vicinity of Kumbh Mela, which is the
largest congregation of human beings on the planet. After having n-numbers of
research they found to have roti campaign. In Kumbh Mela, there used to be 2.5
million chapaties produced every day for the devotees, and there was the idea
incorporated by Mr. Vipul Salvi (the 34-year-old National Creative Director of Ogilvy
Action). Rotis are being stamped with the message of Lifebuoy Usage. A heat
stamp was specially made to make an impression on the chapattis.
Lifebuoy achieved its aim of increasing awareness and
getting people in touch with the brand and many of the millions at the Maha
Kumbh Mela ate with cleaner hands.
Rotis with Message from Lifebuoy
Mr. Vipul, The Creative Director
Info Courtesy to Yahoo
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