An effective and purposeful '20 Seconds' !!

 Like everyday when I was running my eyes through the articles in e-magazines and social media websites, something really got stuck to my eyes there. It's about 20 seconds of handwashing. 

We all know the importance, especially after the pandemic hit our world. Every responsible organization alongside WHO started reiterating the usefulness of 'Hand Wash'. Indeed it is very much required.

So, there is a renowned company, well known in market for their air carriers, named Indigo Airlines. How effectively the brand did awareness alongside their marketing, here is an example.

Indigo Airlines kept a small tent like information in their airbus lavatories with a purposeful note on '20 Seconds of Handwash', which I liked it very much.  

"They say it takes about 20 seconds to wash your hands thoroughly, and some people that's too long.

But it's not.

It takes about 20 seconds to come up with a name for your imaginary friend. To remember a task and then decide to procrastinate it. To visit a parallel universe in your sleep. To finish 12 rounds of rock paper scissors. To finish reading this.

So if you have been washing your hands right now, congratulations.

You're a lean, clean flying machine, too." 

How subtle way of marketing by the brand ensures: 

➥ The passenger's safety and hygiene

➥ Engaging written communication

➥ Creating interests in mind

➥ Adhering to the brand values

➥ And, of course need of the hour

The Image courtesy to Ms. Priyanka Gaur and Indigo Airlines..