JUMBO KING……An Indian Success Story towards food chain...

Jumbo King, the brand for Vada Pav, started its journey on 23^rd August 2001. Jumbo King was founded by Dheeraj Gupta & Reeta Gupta; the couple is the key members in functioning all areas of Jumbo King Pvt. Ltd. 

Dheeraj Gupta was inspired by western models and thus applying it to Indian food. Gupta exclaimed that, “Vada Pav was the obvious food choice as Mumbaikars love it”. He ensures to serve Indian burger (Vada Pav) in hygienic and edible manner. 

Today, Jumbo King has 43 outlets across Mumbai, Baroda and Ahmadabad.  It serves 40,000 customers in a day across its stores. Jumbo King plans to open 250 stores in this fiscal year. 

On being asked to Mr. Gupta about his USP, he said that Jumbo King targets for a new customer and develops faith among existing customers through hygiene and quality service. He also ensures that his vendors purchase spices and ingredients from certified companies. 

Jumbo king offers about 16 varieties of Vada Pav with four recipes- Butter, Cheese, Grill and Brown Bread. Few Jumbo King Menus are Butter Jumbo King, Grill Jumbo King, Butter Cholle Jumbo King, Butter Schezwan Jumbo King, etc. 

The business development team targets at increasing the number of outlets by ensuring a new outlet to be opened as fast as possible, for which they do a strong survey and ensure that the outlet is in the best possible area, whereas Marketing looks after the media, promotions, branding etc.